THE CHALLENGE
Propell the ProCreate and Corel brands to the forefront in digital art software by initiating a nation wide digital art movement known as "Digitalism". To spread the word about digitalism a 40 foot double expanding semi trailer would be converted into a multi-million dollar, self powered, rolling digital art school, gallery, and theater. DAVe (Digital Arts Vehicle) would tour the US and Canada touching down in 27 cities in six months including an appearance on the Today Show where Katie Couric toured the vehicle with Corel's CEO Derek Burney.